Give women the confidence to realize their worth

Soon after beginning our relationship with L’Oréal, nearly 45 years ago, we created the iconic “Because I’m Worth It” campaign. Over time, it has proved to be not only one of most enduringly global theme lines, but also the core of an expandable brand platform that has supported L’Oréal on its path to becoming one of the world’s most sophisticated and innovative marketers, empowering women around the world.